Top 5 Social Apps Performance in Madagascar Q4 2021

The fourth quarter of 2021 saw notable performances from the top 5 social apps in Madagascar. Here's a closer look at their trends in downloads, revenue, and active users, based on data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. experienced consistent weekly revenue, peaking at around $226 in mid-October. Weekly downloads showed a significant upward trend in late November, reaching approximately 4.7K, while weekly active users remained stable, fluctuating between 138K to 144K throughout the quarter.

Instagram maintained a steady revenue stream of $2 weekly. Downloads gradually increased, peaking at around 2.3K in the final week of December. Active users showed a consistent upward trend, starting at 110K and reaching 120K by the end of the quarter.

TikTok from TikTok Pte. Ltd. saw a notable increase in weekly revenue, peaking at approximately $1.9K in the last week of December. Downloads also trended upwards, reaching nearly 2K in the same period. Active users grew steadily from 40.9K to 45.3K over the quarter.

Likee Lite - Funny videos from Likeme Pte. Ltd. had a modest revenue, peaking at $75 in late October. Downloads saw fluctuations but peaked at around 610 in late December. Active users varied throughout the quarter, ranging from 15.4K to 19.1K.

MobStar from MobStar Limited had a surge in weekly downloads, peaking at approximately 1.7K in late November. Active users followed a similar trend, increasing to nearly 1K in late November before seeing a decline towards the end of December.

These insights underscore the dynamic nature of the social app market in Madagascar. For more detailed data and further insights, visit Sensor Tower.